Brahmaputra Harley-Davidson situated near Sarusajai Stadium on NH 37 in Guwahati

Harley-Davidson India on Saturday launched its first dealership in Guwahati, bringing its legendary motorcycles and world renowned culture to riders and enthusiasts in the city. With Brahmaputra Harley-Davidson in Guwahati, there are now 23 authorized Harley-Davidson dealership facilities across India that caters to aspiring and existing Harley owners.

Spread over 7,612 sq. feet, Brahmaputra Harley-Davidson is located near Sarusajai Stadium, Guwahati. The dealership will offer all 13 models in the Harley-Davidson India line up, in-addition to a wide range of parts and accessories to customize motorcycles, and authentic Harley-Davidson merchandise. Enthusiasts can drop by to schedule a test ride or indulge in the latest riding gear, and motorcycle parts and accessories.

Commenting on the launch, Vikram Pawah, managing director at Harley-Davidson India said, “I want to congratulate the Brahmaputra Harley-Davidson team for bringing the Harley-Davidson experience to Assam and the neighboring states in the Northeast region. This great facility will serve as the perfect destination for all brand enthusiasts in and around Assam who wish to enjoy the premium lifestyle that Harley-Davidson is known for world over.”

Samir Agarwal, dealer principal at Brahmaputra Harley-Davidson added, “It gives us immense pleasure to open Brahmaputra Harley-Davidson. The new facility has been conceptualized to truly reflect the trademark Harley-Davidson lifestyle. With increased accessibility, we hope to open our doors to a whole new set of Harley-Davidson riders in the coming future.”

The passion, enthusiasm and respect the Harley-Davidson brand receives from customers and enthusiasts continues to inspire the company’s growth plans. The launch of in the dealership in Guwahati stands testimony to the strategic expansion plans undertaken by Harley-Davidson in India in Tier II cities of the country. Over the last year, Harley-Davidson India has opened dealerships in various cities including Surat, Kochi, Lucknow, Coimbatore, Calicut, Nagpur and Guwahati.

Subscribe to our Newsletter

Avatar photo
About TNM NewsDesk


The News Mill is a Guwahati-based digital media with focus on content from across Northeast India and beyond. We can be reached through [email protected]