Cricketer Virat Kohli’s menswear fashion brand Wrogn opened its first exclusive brand outlet in Guwahati on Saturday.

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Spread across 800 square feet, the new store located at Roodraksh Mall was inaugurated by actor-model Siddharth Boro on Saturday. With this store, Wrogn will have 10 exclusive brand outlets in the country.

“The store in Guwahati will offer more than 250 designs featuring trendy t-shirts, shirts, chinos, slim-fit trousers and casual jackets that can be worn for casual and semi-formal occasions,” stated an official release.

“The Wrogn menswear collection is conceptualised by Virat Kohli in collaboration with the label’s design team. The brand reflects Virat Kohli’s distinctive personal style and fashion sensibilities. Wrogn is owned by USPL, founded by Anjana Reddy,” the statement added.

The official release quoted cricketer Virat Kohli as saying, “I am excited with the opening of the exclusive brand outlet of Wrogn in Guwahati. I expect this store will make the brand more accessible and bring it closer to our loyal consumers in the Northeast.’’

Wrogn, launched in November 2014, is present on fashion portals Myntra, Jabong  and is available Shoppers’ Stop outlets across the country. Wrogn is also available in exclusive brand outlets in Nagpur, Bilaspur, Vijayawada, Mumbai, Bangalore and Hyderabad.

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