Multinational toy retailer, Hamleys, opened its second store in Guwahati at City Center, two years after the launch of its first store at Sohum Emporia. With over 3000 products on display, the store offers an amazing selection of toys from much loved home-grown brands and a range of in-house branded toys that include its signature teddy bears, toy soldiers, wooden toys, bath toys and much more.

Reliance Retail-owned Hamleys is known for a unique in-store experience it provides to both children and parents. The new store promises to take that experience a notch higher and set a benchmark for the upcoming stores. Hamleys stocks a wide variety of toys for boys and girls ranging from plush, rideons, construction, art & craft, musical instruments, aim and shoot, dolls, games, science, infant preschool, lifestyle and many more.

“The Hamleys experience has always been about the unique brand of theatre and entertainment, transporting families through a world of imagination and discovery. It is for this reason, that the toy shop has been a pioneer in introducing the most popular international characters to India through exclusive meet-and-greet events and live demonstrations at stores,” a company statement said.

Prominent animated characters such as Tom & Jerry, Peppa Pig, Minions, My Little Pony and others are all friends of the brand. Fun props and fixtures within the shop, enhance the vibrant environment to create an experience where children are encouraged to play with toys.

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