Emerging herbal and natural products brand Nutrinorm Wellness announced its foray in the Northeast India with the launch of its new products collection in Guwahati on September 24.

The Bangalore-based startup unveiled its new collection of beauty, skincare and haircare products under the categories – evergreen, recreate, rekindle, captivate, resistance and uplift – in presence of Femina Miss India finalist and former Mega Miss North East Jyotishmita Baruah.

The products, created from natural ingredients backed with extensive research, will be available across Northeast markets. “In the first phase, the products will be available in Assam, Meghalaya and Mizoram. Soon, we will make the products available in Nagaland, Tripura, Arunachal Pradesh and Manipur as well,” said Suraj Sharma, Business Consultant and Head Strategy, Brand, Sales & Marketing at Nutrinorm Wellness.

Interestingly, the company on Tuesday unveiled two new skincare products that they claim are being made by taking in concern the skin type and climate of the region. “I am glad that Nutrinorm Wellness has taken into consideration the climate of the region while R&D of their new products. The new skincare products – Sunscreen SPF 30 and Extra Moisturizing lotion – should be ideal for us,” said Jyotishmita Baruah.

Commenting on entering the new market, Ravi Sankar, Executive Director at Nutrinorm Wellness, said, “Nutrinorm Wellness products are made of 100 per cent herbal active ingredients based on scientific research. Personal care industry is growing fast in the last couple of years and we are excited to tap Northeast market which is a key market for us. Post our initial research, we have also come up with two new products based on skin types and climatic requirement.”

Nutrinorm Wellness is one of the fastest growing brands with a double digit growth this fiscal. Started in the year 2018, the company has plans to increase its footprint nationally and explore overseas markets as well where the demand for natural based personal care products is on the rise.

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