Do you need a clear definition of data analytics? In the simplest terms, it is a qualitative and quantitative science applied to enhance the profits and productivity of any business practice. Data is drawn out, bifurcated and then analyzed plus identified as behavioural patterns or techniques, and then converted into strategies to achieve an organization’s goals.

A professional with a FinTech certification commits themselves to the analysis of numbers and extracting profitable schemes out of them.

Beyond the mere analysis of data

Hundreds and thousands of industries, businesses and users generate tons of data on a daily basis. If this data is not amalgamated for analysis, valuable information and insights might as well be lost to these organizations. Entrepreneurs get to incorporate this science of data into important decision-making processes.

It is also a highly valuable process for the Business to Consumer (B2C) applications in order to make sense of the trends and business prospects. Not only this, but a well-trained data analyst also assists an organization in improving their managerial operations. Only the recognized data analytics courses online can turn students into such highly valued 21st-century professionals.

But we are getting ahead of ourselves. Let us first see the five specific areas of business where this articulate science proves the most advantageous.

  1. Product Development
  2. Operational Efficiency
  3. Mass Personalization
  4. Targeted Content
  5. Competitive Advantage

Discussing them further on…

1.      Product Development

Data analytics assist businesses in understanding their present stand and condition of processes, enabling a near-precise forecast of future results. The professionals are able to comprehend the market conditions and understand the need for product development that syncs better with the market needs.

2.      Operational Efficiency

Data analytics enables companies to identify potential opportunities for streamlining activities. The probable issues are recognized beforehand so that appropriate actions can be taken in advance. Organizations are able to keep their operational regions error-free due to this exercise.

With it, there is always a scope of improvement.

3.      Mass Personalization

The main mantra of today’s business is personalization and nothing helps the products/services get more intimate with their customers than extensive data analytics. The data science helps businesses furnish explicitly personalized coupons for the customers on the basis of their buys, the family they come from, their lifestyle, the number of kids they have; all based on the system algorithms. A data analyst who has completed FinTech certification is able to profile a complete customer out of these cold numbers.

4.      Targeted Audience

This exercise also gives a profitable boost to the advertising and marketing efforts of a company by anticipating customer reactions in advance. Data analysis helps organizations customize ads and show it to a particular client base for the best reaction.

5.      Competitive Advantage

Data science, when applied correctly, gives enterprises insight into the potential gaps present in the current market, assisting them in making more astute business choices and beat the competition.

At the core, it happens only when any enterprise devotes their time to gather data from the industry and hires talented professionals who have completed their data analytics courses online. They, in turn, first unite and then dissect these numbers to discern different procedures, funds, sales, product improvement and marketing efforts for their employers; giving them an undeniable upper-hand over their competitors.

Seeing all these benefits, it does become a lot clearer as to why data analytics right now is the most vital tool for organizations across all industries. One course that empowers students to achieve all these benefits for the organization they aspire to work in is Post Graduate Program In Data Analytics. Click here to know more about it.

Subscribe to our Newsletter

Avatar photo
About TNM NewsDesk


The News Mill is a Guwahati-based digital media with focus on content from across Northeast India and beyond. We can be reached through [email protected]


Lack of concentration in the defence, says NEUFC assistant coach Khalid

FIR filed against ex-NRC coordinator of Assam