The e-concert will be streamed live on the Facebook pages ‘The Voice of North East India’ and ‘The News Mill’, on July 18 and 19 from 6 pm to 8.30 pm

In a bid to raise funds for the flood victims in Assam, a group of young artists, digital media startup The News Mill and People for People have joined hands for an e-concert – Gitor Xorai Plabitor Babe – on July 18 and 19.

Altogether, 10 artists will perform in the e-concert which will be streamed live on the Facebook pages ‘The Voice of North East India’ and ‘The News Mill’, on July 18 and 19 from 6 pm to 8.30 pm.

“Assam is ravaged by floods every year, a natural calamity that has been at its severest this year. In this time of crisis, we, the members of the artists’ community, have joined hands with People for People and The News Mill, with an aim to fulfil the true purpose of our art and music by reaching out to the remotest corners of the state and helping our people when they need it the most,” said Arghadeep Baruah, the vocalist of Bottle Rockets India, one of the participating bands.

The other artists in the line-up are Nilotpal Bora, Shankuraj Konwar, Bidyut Jyoti Mohan, Johnny Marak, Jutimala Buragohain, Aslam Khan, Moniraj Hazarika, Gaurav Maama Saikia and Farhad Hussain.

People for People (PfP), a voluntary organization, has already run a campaign through Milaap to gather the funds and distribute among the affected people. The News Mill has supported them to organize the fundraiser e-concert on their Facebook page, The Voice of North East India.

“As the world is witnessing a pandemic situation, Assam and other several parts of the region are facing another crisis – the perennial floods. Through this campaign, we hope to reach out to the needy and provide them some relief at a time when they already are stressed due to COVID-19. Last year, The News Mill collected around Rs 1.8 lakhs and donated to the CM’s relief fund. This year, we want to reach out to the needy once again through this campaign,” said Jayanta Deka of The News Mill.

“People like us are blessed to live a life of privilege, and therefore we also have a huge responsibility towards the society. For that reason, keeping in mind the destruction caused by Assam floods, this year, PfP chose to stand with the flood victims whilst bringing in a difference. Please do support us, and celebrate with us once the outcome of this drive engulfs us with happiness, a cause that we have been investing our physical and emotional energy in,” said Kukilkalyani Borgohain of People for People (PfP).

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The News Mill is a Guwahati-based digital media with focus on content from across Northeast India and beyond. We can be reached through [email protected]


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