The Times Network, which operates the news channel Times Now among others, has announced a campaign ‘India For Assam’ to help people who are affected by the ongoing floods in the Northeast state.

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With 28 districts submerged and 40 lakh residents affected, the flood situation in Assam continues to remain grim, painfully displacing both human and wildlife.

Drawing the nation’s attention to the calamity, Times Network announced ‘India For Assam’, a special initiative to create awareness and raise funds for the relief efforts for the state bearing the brunt of this flood fury year-after-year.

The group has called for people to donate to the Assam Chief Minister’s Relief Fund to support the relief and rehabilitation efforts.

“With an extensive editorial focus on its news and digital platforms, ‘India for Assam’ also urges every Indian to stand united and help Assam by contributing to relief funds,” a statement on behalf of the organization said on July 17.

Speaking on the initiative, MK Anand, MD and CEO, Times Network said, “Assam is facing the worst of nature’s fury, even as it confronts COVID-19. Efforts to restore normalcy in Assam requires our immediate attention. India for Assam is a clarion call to the nation, appealing to all Indians to step forward and generously donate to the task of relief and rehabilitation.”

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This national-level drive will run through Times Now, Times Now World, Mirror Now and on to create maximum assistance in the rehabilitation efforts.

“With continuous news reportage through news stories, special feature, explainer videos, website articles and digital videos led by the network anchors, Times Network will extensively cover the Assam flood and aid the relief efforts through a fund raiser plea,” the statement added.

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