The Times of India refreshed its Guwahati/Northeast edition from August 15 with all-colour pages.

The country’s largest circulating English daily introduced the new-look edition of the newspaper coinciding with the 74th Independence Day celebrations.

As part of a marketing campaign, each copy of the newspaper carried a packet containing a face mask made from gamusa motif and a packet of tea from Brahmaputra Tea on August 15.

In a message, Assam Chief Minister Sarbananda Sonowal congratulated the newspaper and said: “Northeast is a beautiful region with unparallel scenic beauty and verdant resources. With this region being termed as the new engine of growth and the eight states as ‘Astalakshmi’ by PM Narendra Modi, it has become the epicentre for all growth and development narratives. In this backdrop, The Times of India with its edition for the Northeast would send across the development message of the region to the wider public.”

The TOI edition carried similar messages from Meghalaya Chief Minister Conrad Sangma, Manipur Chief Minister N Biren Singh, Mizoram Chief Minister Zoramthanga and Tripura Deputy Chief Minister Jishnu Dev Varma.

“Introduction of the all-colour edition in the Northeast will definitely be welcomed by the readers with great enthusiasm. I hope this innovation will bring a revolutionary trend in the publication of newspapers in the region,” said Manipur CM N Biren Singh.

Earlier, an Urdu newspaper ‘Roshni’, published from Kashmir, started distributing free face masks to the people of the Kashmir valley in times of pandemic. Each copy of newspaper carried a free mask attached to it. The idea was praised all over social media for taking ‘social responsibility to the next level’.

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