Kuber Raj Ciné Production released its first official anthem song ‘You’d believe in magic’ composed by Ronam Angiras on September 10.
The song, sung by Anushmita Chakraborty, is groovy and says about staying optimistic in hard times and to be able to stand up and be a winner.
Interestingly, the song was made without the composer and music production founder Kuber Raj Bordoloi meeting each other in real life. They collaborated online and the whole work was done from home.
Ronam, who is from Guwahati, currently resides in London learning music production. He met Kuber Raj Bordoloi through Instagram and that’s how they connected. Originally, Kuber Raj Bordoloi was looking for a songwriter for his first film which he will announce this December and coincidentally the idea of music production popped up in his mind which led to this song and the launch of his production house and website.
“In these hard times of COVID-19 when everyone was quarantine, the work was done from home. The song brought people from the different parts of the world together in this 2.59-minute music video. I wanted the music video to be diversified so we tried to bring people of different culture and places around the world in this song,” said Kuber Raj Bordoloi.
The artists in the video are from Florida (US), Istanbul (Turkey) and from places in India like Assam, Chhattisgarh, Haryana, and Delhi. The shoot was done by the artist themselves at their places under virtual guidance. The scripting and production were done through video calls. The music video also has one of the popular singers of Wonder Sisters band Alankrita Kalita for a special appearance.
The Bihu scenes were performed by Satabdee Kalita and along with her joined by Jayanta Bez who played the Bihu dhul. The shoot was done following the social distance rule and maintained proper hygiene.
The music video is edited by Abhinash Baaruah and the final edit was done by Studio18 team.
Along with the song, Kuber Raj Bordoloi launched his website Kuber Raj Ciné Production through his production house’s theme song. The website – www.kuberrajcineproduction.com – focuses on the Northeast Indian entertainment industry and aims to promote its culture and traditions.