Allen Solly, a semi-formal dressing brand from Aditya Birla Fashion and Retail Ltd., has launched a brand-new range of anti-viral face masks with melt blown layers and detachable 5 layered filters, providing high particle filtration – a solution to today’s double-masking needs.
The brand has launched a campaign titled “Power of Two” for the new collection of duo defence masks. “The campaign is in line with the current climate and seeks to offer customers a solution for their double masking requirements, while also providing their customers with a sense of comfort and safety,” a company statement said.
To ensure this, the brand has introduced the “duo defence masks”, 5-layered masks with melt blown layers and 5 layered detachable filter, with three melt blown layers, providing high particle filtration.
The Allen Solly duo defence mask with viroblock, a Swiss technology that is tested to provide resistance against common viruses (enveloped) and bacteria as per AATCC 100 and ISO18184 global testing methods. Both the mask and filter are washable and recommended to be reused up to 20 gentle washes for the mask, and upto 10 gentle washes for the filter.
Tested with government-approved laboratory in accordance to ASTM F2101 with higher bacterial filtration efficiency the treatment does not claim to prevent infection/diseases or imply any public health claims to the wearer.
Elaborating on the launch, Anil S Kumar, COO, Allen Solly said: “It has become essential for everyone to adhere to protocols and keep themselves and their loved ones safe and secure. The medical fraternity too has recommended double masking, especially when moving out. That is why we at Allen Solly have developed the new duo defence anti-viral mask, in line with customer needs today.”