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Leading fashion and beauty destination, Shoppers Stop, has taken Lipstick Day a notch higher this year with the launch of its new innovative campaign, My Magic Stick.

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Ongoing till July 29, the brand will be celebrating the “empowering nuances” of a lipstick.

“Lipstick is one of the most used beauty products and is the easiest way to change your look from, ‘office look’ to ‘party look’.  Lipstick weaves magic with its multi-purpose function as a blush, eye shadow, eyeliner, under eye-concealer, and a lot more. It is no more just a stick for the lips; it is a sassy and inspiring tool. One can curate different makeup looks and flaunt their creativity with a lipstick,” the top retailer said in a press release.

Lipstick Day is celebrated every year on July 29.

“With its new campaign for Lipstick Day, the brand is taking a fresh approach on diverse role of a lipstick especially in the current situation where masks are a norm. Reputed brands such as MAC, Bobbi Brown, Loreal, Maybelline, Lakme among others shall host exciting deals and offers,” the Shoppers Stop statement added.

For the campaign, the brand has roped in 20 influencers who will showcase numerous applications of a lipstick. These influencers will also host micro-shops featuring 12-14 of their favourite products from partner brands and encourage customers to shop.

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Apart from this, Shoppers Stop is also hosting a live stream shopping session on Facebook featuring a selection of lipsticks and offers from favourite brands to shop from.

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