Lionsgate Play launches ‘BingePass’ at Rs 9

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Streaming service, Lionsgate Play, has come up with an exciting offer with the “BingePass” for the lovers of OTT content in India.

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The global content leader, Starz’s OTT streaming service in India, has announced the “BingePass” where it will allow unlimited access to curated library of Lionsgate Play at just Rs 9.

Users can avail this limited period bonanza offer between August 5-8 for a 30-day subscription. The brand has roped in Bollywood actor Ananya Panday for a TVC to promote the unique limited-period offer. The actor will appeal to millennials to explore Lionsgate Play app.

“Lionsgate Play has been regularly strengthening their library with urban, edgy shows and movies exclusively handpicked for the audiences. The BingePass offer is a great opportunity for the consumers to try out the service if they haven’t already,” stated a press release from the company.

Known for its curated content, Lionsgate Play recently premiered critically-acclaimed titles like ‘Normal People’, ‘The Pact’, ‘Wrath of Man’, ‘The Goes Wrong Show’, ‘Seduced: Inside NXIM Cult’, ‘The Girlfriend Experience’, ‘Home Economics’, to name a few.

Speaking on the launch, Rohit Jain, MD South Asia said: “We are thrilled to bring this unique limited time offer to our audiences at such an incredible price point. With BingePass, we are aiming to reach out to millions of new users across the country and offer them best of cinematic experience with Lionsgate Play’s curated library. This limited period special price will enable newer and young adult audiences to sample unmatched premium content like never before.”

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“Lionsgate Play is home to best of bold and edgy content from across the globe across genres like drama, action, horror, romance, comedy and many more. The service also has a phenomenal curation of Indian movies from different languages to be soon followed by some of the most premium Indian originals to come. We are positive that this offer will witness a phenomenal response from audiences across the country,” Jain added.

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