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Guwahati-based West Assam Milk Producers’ Cooperative Union Ltd (WAMUL), popularly known as Purabi Dairy, has increased the prices of all its pasteurized pouch milk variants by Re 1 per 500 ml pouch from August 8.

The dairy also announced that it is increasing the milk procurement rate by Re 1 per Kg of milk procured from the dairy farmers of Assam.

WAMUL said that the move was necessitated to continue providing sustainable remunerative prices to the dairy farmers of Assam. “This (retail price) revision comes in line with Purabi Dairy increasing the milk procurement price by Re 1 per Kg of milk procured from dairy farmers of Assam – increasing cost of operations, fuel costs, packaging cost and inflation in general being few other reasons,” it said.

“WAMUL, as a dairy cooperative, has always been focused on ‘sustainability in the dairy sector’ which includes, but not limited to, taking note of the farm end economics in order to ensure remunerative and committed payouts to the dairy farmers round the year,” the statement added.

In line with the same commitment, Purabi Dairy has maintained continuity in milk procurement from the farmers even during the COVID-induced lockdowns and ensured that the farmers associated with WAMUL remain insulated from the economic stress faced by many during such critical times, WAMUL said.

At the same time, Purabi Dairy, being the market leader for fresh milk in Assam, has ensured availability of essential milk and milk products to the consumers with support from the Assam government.

In the past few months, Purabi Dairy has also setup and launched Bulk Milk Cooling (BMC) Centre at Dhing, Kaliabor and Goalpara and expanded its milk procurement belt to connect more than 50 Dairy Cooperative Societies (DCS) – thus reaching out to dairy farmers at remote locations.

“The revision in price will aid Purabi Dairy in continuing its efforts to associate more & more dairy farmers of Assam with WAMUL and thus strengthening the dairy cooperative model,” the statement added.

“Purabi Dairy, on behalf of more than 14,000 dairy farmers, seeks cooperation and continued patronage from all the valued and esteemed customers to support the dairy farmers of Assam,” WAMUL added.

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