Popular pickles brand, Mother’s Recipe, has announced a special tie-up with Fintech firm Paytm to offer cashback for the customers across its pickle range.

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“The association between Mother’s Recipe and Paytm eases the availability of purchase for customers to buy their favourite pickles across India, the offer is applicable in select variants of its pickle range of glass bottles across India,” a statement from the company said.

The main purpose to be association with Paytm is to offer a reward to the existing customers of Mother’s Recipe with an assured Paytm cashback. “It also helps us reach out to new customers through this collaboration between Paytm and Mother’s Recipe which in turn would unfold a new set of customer loyalty to our brand,” the statement added.

The campaign, called ‘Paytm Cashback offer’, will run till November 30.

Commenting on the association, Sanjana Desai, executive director at Mother’s Recipe said: “We have analysed the market and have seen the demand for pickles across bigger and smaller cities in India. Our objective was to reward our existing customers and also create new ones. We want to reach every household so they can relish the true taste of Mother’s Recipe Pickles & the taste of love. We are delighted to be associated with Paytm.”

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