Fashion-tech brand SockSoho has upped their Christmas gifting solution with a collection of beautiful sock gift boxes.
Available in peppy colours, the sock gift boxes range starts from Rs 900 on their website. The beautiful boxes are premium, delightful and make for the perfect Christmas gift.
SockSoho’s collection of gift boxes for men features beautifully packed quirky, stylish and premium socks which make the perfect gift for any occasion.
Set up by Pritika Mehta, a data scientist who had worked in companies like TripAdvisor, and Simarpreet Singh, a computer science graduate with a passion for growth marketing, SockSoho wants to change the socks mindset of Indian men with brightly coloured trendy offerings, backed by data science and technology.
The startup launched with a multi-platform distribution strategy, selling on its on-site as well as e-commerce platforms. But its main driver is WhatsApp, the most popular messaging app in India with over 400 million users. About 70% of their sales happen through WhatsApp, and it also uses the messenger for marketing and A/B product testing, the TechCrunch reported last year.