Representative image | Courtesy: wikimedia.org

Popular pickles brand, Mother’s Recipe, is focusing on its ready to cook category and has launched its first TVC for the Northeast market, which will be aired across Assam, Manipur, Mizoram, and Meghalaya.

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This wide range of ready to cook is available across all leading supermarkets, and groceries as well as online.

“The new TVC is a perfect depiction of how today’s working young couples are pressed on time and are dependent on restaurant food. The film starts with a snapshot of the mundane life of a working young couple who have returned from the office post a hectic schedule. Since the wife is too tired to cook, urges her husband if she could order food and begins browsing her phone for options. In the meanwhile, to surprise her, the husband in the kitchen scouts for Mother’s Recipe ready to cook paneer butter masala and veg biryani and begins preparing the meal. As she frowns at the fact the delivery would take time, to her astonishment the husband had already prepared the meal within 15 minutes. Mother’s Recipe ready to cook range offers a variety of popular cuisines that is so convenient that they can be made by anyone,” stated a press release.

The ready to cook gravy mixes spread across a wide range of recipes like butter chicken, chicken biryani, chicken curry, chicken moghalai, mutton curry, paneer butter masala, kadhai paneer, veg biryani, etc.

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“The product is not only convenient but also made keeping health in mind, as the product has no added MSG, no artificial colours, no artificial flavours, and has a perfect taste,” the release stated.

Commenting on the ready to cook range, Sanjana Desai, executive director at Mother’s Recipe said: “Mother’s Recipe as a brand stands for bringing in the traditional taste of authentic recipes across all its product range. In today’s time, working population, millennials are constantly on the lookout for easy options, our Ready to Cook range not only cuts down the cumbersome process of preparing meals but offers quick, tasty, healthy, and convenient food cooked at home. Through this film, we aim to raise awareness about the entire RTC range, a perfectly crafted portfolio of products that offer the much-loved Indian taste in a convenient format.”

USP of the range is that it already contains oil, onions, tomatoes, ginger, garlic, spices, and salt, the cooking process is easy as one just needs to add fresh paneer/vegetables/ chicken and a perfect meal can be prepared within 10-15 mins.

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