IIM Shillong will host its 2nd edition of the international marketing conference (ImarC 2022) on August 24 and 25, 2022 through virtual mode.
This year the conference theme is: “Contemporary Marketing Research: Innovation, Inclusion, and Integration.”
The conference will provide a forum for participants to share knowledge, learn about new developments, and discuss potential marketing problems. Furthermore, it will assist in understanding the gaps and planning ahead of time to fill the gaps. There will be discussions about the changing marketing environment and value creation.
The conference at the IIM Shillong will be preceded by a two-day virtual pre-conference workshop on August 22 and 23.
The conference will feature many distinguished academicians, researchers, and scholars as well as representatives from the industry and start-up firms.
Subhadip Roy (IIM Ahmedabad), Bipul Kumar (IIM Indore) and Biswajita Parida (IIT Delhi) among others will attend the event. The main goal of the international marketing conference is to provide a forum for sharing knowledge, learning about new advancements, and discussing anticipated problems in the field of marketing, mentioned a statement issued by IIM Shillong.