Luminous Power Technologies, a leading provider of power backup and energy storage solutions, which has partnered with the Rajasthan Royals as their title sponsor for the Indian Premier League (IPL), said they were delighted to join hands with sports.
Head of channel sales at Luminous Power Technologies Arun Tiwari expressed his delight at the collaboration, saying that it would help to strengthen the brand in every household in India.
Arun Tiwari highlighted the synergies between Luminous and Rajasthan Royals, both of which are committed to transforming society through innovation. The Rajasthan Royals’ philanthropic arm, the Royal Rajasthan Foundation, has been working to provide opportunities for empowered women in Rajasthan by promoting equitable access to water, livelihoods, mental health interventions, and solar energy.
The franchise’s ongoing women’s day campaign, #WomenInEnergy, aims to reduce the gender gap in the energy sector and provide equal opportunities for women powering happier homes.
“Luminous also shares a similar commitment to enriching education for girls, creating livelihoods, and promoting a green environment. The partnership between Luminous Power Technologies and the Rajasthan Royals is expected to create a mutually beneficial ecosystem that can drive the ambitions of both entities,” senior vice president and chief strategy of transformation and marketing officer of Luminous Power Technologies Neelima Burra said in Guwahati.
Luminous is super proud to be the official title sponsor of team @rajasthanroyals . We are looking forward to a power-packed #RoyalLuminous partnership. #Luminous #RajasthanRoyals #RoyalLuminous #Cricket #SanjuSamson #Riyanparag #YashasviJaiswal #Power #HallaBol pic.twitter.com/eMPQqmNYeI
— Luminous (@myluminous) March 21, 2023
The IPL is one of the most-watched sporting events in India, and Luminous Power Technologies hopes to leverage the partnership with the Rajasthan Royals to establish itself as a household name in India. By partnering with a cricket team with a massive fan base, Luminous Power Technologies aims to boost its brand visibility and promote its commitment to powering happier homes through technology innovations.
Guwahati is the second home venue for the Jaipur-based side. Men in Pink have already played one match against Punjab Kings at the ACA Stadium, Barsapara in Guwahati on April 5 and they will face Delhi Capitals in their next match on April 8 in Guwahati.
The partnership between Luminous Power Technologies and the Rajasthan Royals is expected to have a positive impact on society, Burra added.
“Both entities are committed to transforming society through innovation, and the partnership is expected to drive their ambitions further.”
