Adidas signs endorsement deal with sprint sensation Hima Das

Dhing Express Hima Das has signed a contract with sports brand Adidas in New Delhi on September 18.

With the association, Hima will join top sportspersons like Lionel Messi, Rohit Sharma, Paul Pogba, Naomi Osaka, Caroline Wozniacki among others to wear the 3-stripes.

Managing director at Adidas India Dave Thomas presented Hima Das with an Adizero Prime SP, one of Adidas’ most premium and technical sprinting shoes during a function in New Delhi on Tuesday. The personalised shoe features the sprinter’s name ‘Hima Das’ on the right shoe and ‘Create History’ on the left.

“At Adidas, we believe that through sport, we have the power to change lives and Hima is a great example of this. Many of our associations and partnerships are focused on empowering youth in India and making a positive change. We at Adidas also believe that as the leading sports brand in India it is important to encourage girls to take up sport and keep playing sport as they get older,” he said.

“Over the last couple of years, Hima and many other Indian women have emerged as torchbearers with their outstanding performances. Adidas is very keen to support India’s youth and to build a stronger sporting spirit and ambition in them”, he added.

Commenting on the association, Hima Das said that she is delighted to be a part of the Adidas family. “I feel extremely proud to join the Adidas family and be a part of a great group of global athletes. Adidas has an incredible track record for helping athletes across sports and enabling them to reach the peak of their sport. With them, I hope to take my performances to the next level on the field, and also help create change off it,” she said.

Speaking about Hima, senior marketing director at Adidas India, Sean Van Wyk, said, “Hima is an inspiration not just for women and girls, but for the entire country. She has created history…we shall help her in her journey to maximize her potential and become the best in the world. On this journey with her, we shall, together, inspire today’s youth to take to sports and create a positive change in and around their lives.”

The nature of the agreement and the financials were not disclosed by the company.

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