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Aditya Birla Fashion opens first-ever American Eagle store in Northeast
Popular denim brand, American Eagle, on October 10 celebrated the arrival of the brand in Northeast India with its first store in the region at City Center, Guwahati.
Commenting on the launch, Sooraj Bhat, CEO – Fast Fashion Business, ABFRL at the Aditya Birla Group, said, “American Eagle Outfitters is an iconic jeans brand from the US. We have launched the brand in India in June 2018, with our first store in Delhi. In over one year, we have expanded our presence in all key markets, and Guwahati is our current focus. We strongly believe that Northeast as a market is extremely important for a brand like ours as we have consumers here who understand the denim culture and are always updated with the latest fashion trends. Our entry into the region could have been no better choice than the fashion hub that Guwahati is.”
“We are excited to expand in the region and are looking forward to cater to the millennials with our unique product offering. We have received an overwhelming response already and will strive towards exciting our consumers in Northeast with new trends, high quality products and engaging stores,” he added.
The American Eagle store offers a full assortment of the American Eagle’s Fall 2019 collection with a distinctive focus on its Back To School campaign. The collection is centered around the concept of “Homecoming” and features categories such as grunge, feminine patterns, new prep and vintage-inspired pieces.
The newest and best stretch level for men comes in a variety of fits – skinny, slim, slim straight, original straight. The men’s range includes an interesting selection of hoodies, allovers, updated sweatpants and athletic joggers.
For women, the collection focuses on the ‘curvy’ fit jeans that are made to take the shape of one’s curves seamlessly. The denims are available in 3 fits across 6 washes – curvy high-rise jegging, curvy super high-rise jegging, curvy highest rise jegging, offering something for everyone. The women’s range also offers corduroy jackets, jumpsuits & skirts.