The Assam government and online major Flipkart have signed a MoU to promote the state’s local arts, crafts and handloom sectors by bringing them into the e-commerce fold.
The partnership with the Industries and Commerce department under the ‘Flipkart Samarth’ programme will enable national market access for artisans, weavers, and craftsmen from the state, allowing them to showcase their hallmark products on Flipkart’s marketplace.
Both the parties will focus on creating avenues to increase business and trade opportunities for these under-served segments of the society.
“Assam is known for its rich, diverse and traditional heritage and is a strong example of how local culture can be preserved while keeping the development of the state as a priority. We are happy that the partnership with Flipkart will enable our local artisans and weavers to showcase their products to a wider audience,” said Assam minister of industries and commerce Chandra Mohan Patowary.
Chief corporate affairs officer at Flipkart group Rajneesh Kumar said: “Through this partnership, local artisans, weavers and handicraft makers will enjoy dedicated benefits under the Flipkart Samarth programme that will further boost their growth and aspirations.”