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Garnier Fashion Weekend raises the fashion quotient in Guwahati
The countdown to the most iconic fashion event of the year came to a close with the showcasing of the Garnier White Complete Fashion Weekend at Radisson Blu in Guwahati. Organized by Northeast’s leading fashion and pageant event organizer Mega Entertainment, and supported by Maybelline, the show was designed with an ambition to highlight the rich and vibrant style of Northeast India and to showcase it to the fashion enthusiasts worldwide.
Garnier White Complete Fashion Weekend had an impressive lineup of designers that was a wholesome combination of leading fashion experts of India and promising talents from across the Northeastern region. The show left the audience enthralled as 72 models sashayed the ramp adorning brilliantly coloured and uniquely designed collections. The designers who showcased their designs at the fashion event were Sumit Das Gupta from Mumbai, Yura Mary from Arunachal Pradesh, Anindita Dey Pal from Silchar, Mousam Choudhury from Delhi, Chintal Patel from Goa, Longri Terang from Karbi Anglong, Nitu Kachari from Dibrugarh and Santasree Mallik Bhuyan for Hansini from Guwahati. Also, students from Guwahati centre of INIFD – Kunika Agarwal, Poonam Barman and Tara Thapa – showcased their designs at the event.
Abhijit Singha, fashionpreneur and founder at Mega Entertainment, said, “The Garnier White Complete Fashion Weekend showcased designers from all across the country, displaying fabrics and designs from the north eastern region and beyond.”
“Through this event, we aimed to offer our 72 chosen models a platform from where their dreams can take flight. Twenty chosen women won the title of ‘Garnier Girls’, and walked the ramp wearing the Garnier White Complete Theme Collection,” he added.
Pankaj Sharma, General Manager of Garnier, said, “Garnier White Complete Fashion Weekend seamlessly marries fashion and beauty through this association. We aim to encourage and support young talent in this fashion forward market and are confident that our initiatives will boost deserving designers and models, helping them to shine in their region.”
The opening collection of the show, presented by designer Sumit Das Gupta was called “Sorbomangala”. Taking an inspiration from Maa Durga as a tribute to Naari Shakti, Sumit’s bridal collection comprised of net, georgette, satin, pure crépe, lycra, linen, pure cotton, Italian fabrics and brocade.
Yura Mary presented a red carpet collections inspired by classic books. It was like a perfect reminder of all the fairy tales everyone read during their childhood.
Anindita Dey Pal presented the “Cocktail Studio” collection, which embodies passion for various types of ethnic weaves of the country and blends the traditional and modern flavors. Anindita focuses on creating outfits which brings out the rich diverse culture of the country and the region. Her collection of Mekhela Chadars exhibited unity in diversity in various ways.
Mousam Choudhury presented the collection “Once Upon A Time”. This theme, inspired by the designer’s childhood, celebrates the golden period of the 90’s. The beauty and innocence of that period, before technology took over, the time when people were closer to nature, is showcased in his collection.
The collection titled “Green Paradise” by Chintal Patel was inspired by space travel, imagining what sartorial women would wear on a journey to Mercury. The collection used black, blue, orange, red and golden shades representing the color of the planet with floral details to tone it down. It is an Indo-western collection with classic handwork and creative draping work with the garments.
Gen-Next designer Longri Terang presented a collection of bridal gowns featuring the use of Karbi traditional attire and fabrics.
Nitu Kachari presented a cocktail collection based on Indian handloom and handmade fabrics.
Student designers from INIFD Guwahati Kunika Agarwal, Poonam Barman and Tara Thapa presented the Garnier White Complete Theme Collection, a carefully curated collection designed to represent the attributes that the brand Garnier White Complete stands for.
Designer Santasree Mallik Bhuyan from Hansini presented the Finale Collection at Garnier White Complete Fashion Weekend. The collection aimed to present fashion for the masses which included Ethnic, Cocktail & English attires; the designer informed that the base idea was to provide designer products at affordable rates.