(L-R) – Madhurjya Borah, managing director GNRC; Jubee Baruah, founder Everything Outdoor NE; Bhaskarjyoti Das, franchise owner Chisel Guwahati and Kakoli Rabha, centre manger Chisel Guwahati

Guwahati will witness a one-of-its-kind event on September 9 when Virat Kohli’s fitness initiative, Chisel, will host a day-long activity to promote health and fitness among the citizens.

GNRC #NeverStop Guwahati is an initiative undertaken by the Dighalipukhuri centre of Chisel, the fitness chain promoted by Indian cricket captain Virat Kohli. The day-long event will have various health and fitness modules like marathon, cycle rally, yoga and Zumba besides fitness challenges featuring arm wrestling, cross-fitness etc.

“We at Chisel believe that apart from working out at the gym, outdoor activities are a must for staying fit. To lead an active life, one should be healthy and fit. #NeverStop Guwahati highlights that enthusiasm to stay fit and carry out our day to day activities,” said Bhaskarjyoti Das, franchise owner, Chisel Dighalipukhuri while addressing a media conference at the Guwahati Press Club on Monday.

#NeverStop Guwahati will start with a 10-km marathon starting from Chisel at 6am while a cycle rally will be flagged off from the same venue at the same time. The 25-km cycle rally will move towards Chandmari and will cover one half of the city.

At Chisel gym and fitness centre located near Dighalipukhuri, yoga and Zumba sessions will start at 8:30 am while the fitness challenge contests will begin from 10am. These events are open to all.

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“While people are falling prey to lifestyle diseases, self-care in terms of keeping oneself fit is seen as something too simple, yet not practiced. In order to create that space for a healthy living, Chisel Dighalipukhuri presents #NeverStop Guwahati, a one-of-its-kind festival in the city which will guide you to a better living in-spite of your busy schedules,” added Bhaskarjyoti Das.

The day-long event will end with prize distribution and cultural programme in the evening.

Guwahati-based premiere healthcare institute GNRC Hospitals is the title sponsor at the event while city-based PR and reputation management company Life’s Purple is a partner. Sports event management company Rough It Out is the organizing partner for the marathon while outdoor adventure promoter Everything Outdoor is organizing the cycle rally.

“#NeverStop Guwahati is an able effort to create a society full of healthy people which in turn will help nation building. We all know that health is wealth. A healthy population is also one that is energetic, one that contributes to and drives the economy. So, as conscionable members of society, it is our responsibility to relentlessly endeavour to progress in the direction of health for all, smiles for all,” said Madhurjya Borah, managing director, GNRC.

Other partners at the event include ZoomCar, Anuradha Cineplex, Eclectic Northeast, G-Plus, 92.7 Big FM, Health n Nutrition, As Nutrition and Max Protein. “I am thankful that the corporate houses in Guwahati are coming forward to spread awareness on health and fitness. We wish that through this initiative people in Guwahati will become more aware and try leading a healthy lifestyle,” added Bhaskarjyoti Das, franchise owner, Chisel Dighalipukhuri.

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Chisel is a state-of-the-art gym and fitness brand promoted by Indian cricket captain Virat Kohli. The Guwahati gym, opened at a floor-space of 3,200 square feet near Dighalipukhuri, has recently celebrated its one year of operations.

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