Guwahati’s fav hangout destination Underdoggs introduces new menu

As Sweet November ends and the winter sets in, Guwahati’s favourite sports bar & grill, Underdoggs is welcoming denizens with an all-new menu loaded with fresh new dishes. Backed by huge demand, the popular food and hangout destination also announced specially curated ‘Day-Time Happy Hours Menu’ and a special loyalty program for its regular guests.

Announcing the refreshed new menu and happy hours, Underdoggs on Friday (December 2) strengthened their food offering with 10 new dishes – Pizza Rolls, BBQ Hawaiian Chicken Pizza, Aglio Olio Spaghetti Pasta, Tandoori Dum Ka Phool, Tandoori Chicken and Red Chili Pepper Tandoori Prawns, among others.

The popular sports bar & grill is also introducing a ‘Day-Time Happy Hours Menu’ which includes pizzas, combo deals and select cocktails, hard drinks, full bottle deals and mocktails with drinks starting at Rs 65 and food at Rs 85 onwards.

Underdoggs Guwahati franchise owner Rahul Jasrasaria (R) and brand manager at Underdoggs Karan Chadha introducing the new menu and other exclusive offers at the Underdoggs Sports Bar & Grill in Guwahati on December 2, 2016. Photo by Underdoggs/Life’s Purple

“We’re excited to be nearly completing our first year of operations and with that we plan on introducing new offerings to our menu periodically along with an elaborately planned event calendar complete with bands, stand-up comedians and select DJs,” said Underdoggs Guwahati franchise owner Rahul Jasrasaria addressing a gathering of foodies, food bloggers and media-persons.

The sports bar & grill, equipped with around 40 LED sets, state-of-the-art digital surround sound system, giant screens and facilities for live gigs make it a one-of-its-kind property in the entire Northeast. Besides board games, pool tables, darts, table tennis and foosball, the place is a must-go for every sports lover as it also exhibits precious collection of mementos, signed by legends. To add to the ambiance, the popular sports bar & grill also play host to one of the best club events in the city with names like Edward Maya, Rannvijay Singh, DJ Sara Santini making it to the performers’ list.

Dishes from the new menu on display at the Underdoggs Sports Bar & Grill in Guwahati on Friday, December 2, 2016. Photo by Underdoggs/Life’s Purple

While the destination is popular among hipsters, the ambiance and food on the menu encourage families to be a part of the fun – a place where anything goes – a game of table tennis, a round of monopoly, flip-flops and bermudas, couch potatoing, or avid match watching. Come evening, the music heightens, the DJ spins it in, the games become intense and Underdoggs Sports Bar & Grill, Guwahati becomes the best destination for everyone.

The presence of the brand, as one of the most happening place in the region, has helped tourists unwind themselves thus contributing to the overall tourism industry of the region. Travellers coming to the Northeast often visit the place. As the success of restaurants and bars are closely tied to travel and tourism, initiatives like Underdoggs help in promoting Guwahati as a major tourist destination.

Bar supervisor Jugal Das showing juggling tricks at Underdoggs Sports Bar & Grill, Guwahati while introducing the new menu and other exclusive offers at the Underdoggs in Guwahati on December 2, 2016. Photo by Underdoggs/Life’s Purple

Bringing value to its patrons and repeat customers, Underdoggs also announced an awarding loyalty program for its patrons where they are awarded points against their billing from every visit which can be redeemed in cash value on future visits. Customers can simply register by dining at Underdoggs or by SMS – UDOGGS, Name, Email ID to 561616161.

“Customers satisfaction is at the heart of our brand. The introduction of our day-time happy hours menu and new line up of food comes as a tribute to this aim. Our patrons can look forward to many such introductions in the coming months,” said Karan Chadha, brand manager at Underdoggs.

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