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Legrand India to target millennial customers through original web series
Electrical and digital building infrastructure company, Legrand India, is all set to release their first web series – The Good Vibes – to target millennial customers.
The company just launched the trailer, starring Naveen Kasturia and Maanvi Gagroo, on August 3 and will release the first episode on August 8.
Legrand India conveyed the message of how positive vibes play an important role in every individual’s lives and can make or break relationships. The company through this web series plan to reach out to its customers directly and increase brand resonance.
“Video content is at the forefront of digital marketing today. Legrand as a company through this web series would like to take one step further into the digital ecosystem and engage our modern-day consumer into a meaningful dialogue. The younger India is adopting smarter ways of living and creating their spaces – be it in their connected homes or relationships. At Legrand we are happy to be part of this modern environment though our products and we thought web series is effective medium to showcase this to the young and technology loving India,” said director marketing at Legrand India, Sameer Saxena.