Contestants during auditions for Sunsilk Mega Miss North East 2016 in Guwahati

The auditions for the region’s most popular pageants Sunsilk Mega Miss North East and Fair & Lovely Men Mega Mister North East will be organized by Mega Entertainment, north east’s largest fashion and pageant event organizer today at Reliance Trends, Lachit Nagar, Guwahati. Through these auditions, the pageant organizers selected 50 delegates each from the male and female candidates from the eight northeastern states, who will vie for the coveted title of Sunsilk Mega Miss North East, supported by Fashion Partner Reliance Trends, Hospitality Partner Radisson Blu and Fast Track Entry Partner Vodafone U.

Prior to this, auditions were held in Itanagar on 20th May, Dibrugarh on 22nd May and Silchar on 26th May, Agartala on 28th May and Imphal on 29th May.

The shows are inspired by fashionpreneur Abhijit Singha the power house of fashion pageant industry of the region and will feature the most beautiful young women and dashing young men from the eight north eastern states- Assam, Arunachal Pradesh, Meghalaya, Manipur, Mizoram, Nagaland, Sikkim and Tripura, who will travel to the host city for the Grand Finale. During the strong competition the contestants will be judged in various categories. Jessica Marbaniang from Meghalaya, Sunsilk Mega Miss North East 2015, and Babul Boro, Fair & Lovely Men Mega Mister North East will crown the winners at the conclusion of both the pageants.

Jury members during auditions for Sunsilk Mega Miss North East 2016 and Fair & Lovely Men Mega Mister Northeast in Guwahati
Jury members during auditions for Sunsilk Mega Miss North East 2016 and Fair & Lovely Men Mega Mister Northeast in Guwahati

Sunsilk, India’s premium hair-care brand announces a one-of-its kind association with Mega Entertainment, northeast’s largest fashion and pageant event organizer. As the hair-care partner for this much awaited contest, Sunsilk celebrates the free-spirited, joyful and confident girl. Sunsilk recognizes that today’s young girl is spontaneous and loves to express herself through her hair. For this girl her hair is often an emotional roller coaster. Sunsilk understands this and has designed its wash and care range to address the most common hair dramas around the globe. Given the spirit that the Sunsilk girl embodies, there could not have been a better association than with Mega Miss North east where all the young girls from different walks of life write their story in their own way, and might we say, in style!

Sunsilk also gives girls a chance to get a direct entry into the semifinal by participating in the “Sunsilk Wild Card Contest”. Sunsilk, known for its creatively ingenuous hair hacks; gives a chance to the aspirants to “hack” their way into the contest and stand an equal chance of winning the pageant. After all, Sunsilk is a girl’s perfect ally that ensures that she looks her gorgeous best with hair that perfectly prepped-conditioned and styled and always on her side.

Contestants during auditions for Sunsilk Mega Miss North East 2016 in Guwahati
Contestants during auditions for Sunsilk Mega Miss North East 2016 in Guwahati

Mega Mister North East 2016 will also have a special wild card segment powered by Axe Signature, where five contestants will earn direct entry into the semifinals. For this, each contestant will have to answer a few questions to make sure that they “Don’t Fade Away” into the list of numerous contestants who appeared for the auditions.

The Sunsilk Mega Miss North East 2016 prize package includes: cash prize of Rs 50000, gifts from pageant sponsors, opportunity to become the face of Sunsilk’s print and outdoor campaigns and and opportunity to walk the biggest fashion event of the country Lakmé Fashion Week for Reliance Trends in Mumbai. The Fair & Lovely Men Mega Mister North East 2016 prize package includes: cash prize of Rs. 50,000, gifts from pageant sponsors, opportunity to become a showstopper during North East Fashion Weekend.

Besides, winners of both the pageants will win travel opportunities in South East Asian countries with ICSI, professional representation by Mega Entertainment, public relations and reputation management for one year by Life’s Purple. The winners will also be offered a professional grooming session, which would guide them further on how to carry themselves forward in the professional sphere. Besides, the winners also get the opportunity to walk the ramp in various national and international shows.

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The News Mill is a Guwahati-based digital media with focus on content from across Northeast India and beyond. We can be reached through [email protected]