Micromax launches ‘no hang phone’ IN 2b, forays into audio accessories segment

Consumer electronics brand Micromax Informatics Ltd. launched ‘India ka No Hang Phone’ – IN 2b in the budget segment. The brand also announced its foray into the audio accessories’ category with its first range of true wireless stereo earbuds – AirFunk 1 and AirFunk 1 Pro.

Successor to the budget champion IN 1b, the Micromax IN 2b comes with a powerful ARM Cortex A75 architecture-based Octacore processor with Mali G52 GPU that ensures a snappy performance, with no lags or hang and 50% faster app start up. Its blazing fast unlock allows you to access the phone in just 250ms via face unlock and 350ms via fingerprint unlock ensuring ‘Ab India Chale Non Stop’.

A first in the sub 10k segment, the phone has 4+64 and 6+64GB RAM variants ensuring 45% better performance. IN 2b comes in three colours – black, blue and green and will be available at Rs 7,999 and 8,999 respectively on micromaxinfo.com and Flipkart from August 6, the company informed.

Micromax also announced their foray into the audio category with Airfunk true wireless stereo earbuds and launched 2 models.

AirFunk 1 Pro is powered by a Qualcomm QCC 3040 chipset with CVC 8.0 (clear voice capture) noise and echo cancellation, and instant connectivity with Bluetooth 5.2v. coupled with environment noise cancellation with quad microphone ensures ‘Shor No More’ by cancelling out the ambient noise up to 25 dB and ensuring enhanced voice clarity on calls. AirFunk 1 Pro will be available in five colours – black, white, blue, and yellow & red at Rs 2499.

The AirFunk 1, equipped with 3D surround sound stereo mode and auto connectivity with Bluetooth 5.0v, will be available in five colours – black, white, blue, purple and yellow at Rs 1299.

Both Airfunk 1 and 1 Pro will be available on micromaxinfo.com and Flipkart starting August 18.

Commenting on the launch, Rahul Sharma, co-founder, Micromax India, said: “Smartphone hanging is one of the biggest challenges that a consumer faces, especially in the budget segment. With the IN 2b, the no hang phone, the consumers will get a powerful processor with the best in-category performance, high RAM and battery life so that India chale non-stop.”

On the launch of the new category, Sharma said: “Our foray into the audio segment is a natural extension of the smartphone ecosystem. Our aim is to give our customers disruptive features like voice changing function and ENC in two funky form factors that they can flaunt and put to great use.”

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