Micromax makes comeback in smartphone category with In Note 1, In 1b

Smartphone and consumer electronics brand, Micromax on November 3 unveiled their first smartphones under the ‘in mobiles’ brand – ‘IN note 1’ in the mid-range and a budget champion ‘IN1b’.

With a focus on high performance, the new smartphones offer powerful MediaTek G Series with Hyper Engine Gaming Technology with pure Android OS experience.

The In Note 1 will be available in 4GB + 64GB/ 4GB + 128GB in white and green colours whereas the In 1b will be available in 2GB + 32GB/4GB + 64GB in purple, blue and green.

Registration for both the smartphones began from November 3 onwards on Flipkart and micromaxinfo.com and will go on sale from November 24and November 26respectively. This will be followed by retail channels across the country.

Commenting on the launch announcement, Rahul Sharma, co-founder at Micromax India, said: “With the launch of ‘in mobiles’ today, we have ushered into a new era of Indian smartphones to introduce power packed, feature rich products. In line with our vision of democratising technology, these Made in India smartphones offer the best-in-segment specifications at ‘in for India’ prices. We will continue to raise the bar higher for both design and technology to address the requirements of our customers. We have received an overwhelming response from customers for the ‘in’ brand. We are positive that with the new range of smartphones, we will continue to garner the love and support of our customers.”

IN note 1

The In Note 1 comes with the powerful MediaTek Helio G85 processor for ultimate gaming performance. It comes with MediaTek Hyper Engine Gaming Technology to ensure no lags and a seamless gaming experience. It further sports a 6.67-inch punch hole ultra-bright FHD+ display to experience high-end graphics with an immersive experience. The IN note 1 packs a 48MP AI Quad Camera with 16MP wide angle selfie camera with interesting modes and effects. The AI is capable of recognizing scenarios and objects and optimizes them instantly for better results. It also has a night vision mode for better low light pictures. The smartphone is powered by a solid 5,000mAh battery setup with reverse charging capability and comes with an 18W fast charger in the box. This smartphone also has WiFi support for 5GHz which helps you get speeds of upto 1 GBPS on your WiFi and also supports voice over Wifi.

IN 1b

IN 1b comes with a MediaTek Helio G35processor, for the best processing power and the MediaTekHyperEngine Gaming Technology for a lag free experience. This sports a 6.5 inch mini-drop HD+ display, AI Dual camera with 13MP primary+ 2MP depth sensor and an 8MP selfie camera. This too has a 5,000mAh battery setup with reverse charging capability and comes with USB C type charging with a fast 10W charger in the box. A very first in the category, the IN 1b offers a 4GB RAM with 64GB of storage memory.

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