Nissan India unveiled their B-SUV, Nissan Magnite, a ‘Make in India’ initiative car which is the company’s first-ever product under the Nissan NEXT strategy for the Indian market.
The all-new Nissan Magnite was unveiled to the global audience via a virtual event on October 21.
Key spokespersons from Nissan’s leadership teams in Africa, Middle East, and India (AMI), presented the livestreamed event, with Nissan Motor India managing director Rakesh Srivastava driving in the all-new Nissan Magnite.
“The all-new Nissan Magnite plays a vital role in our Nissan NEXT strategy and represents Nissan’s undeniable commitment to the Indian market as a customer-centric organization. The car reiterates our brand philosophy of keeping customers at the heart of everything we do to deliver exciting products for enriching experiences. As we continue to prioritize and invest in the Indian consumer, who is aspirational and discerning with vehicles, we aim for the all-new Nissan Magnite to be the first product that will enable sustainable growth. Nissan will continue to be the primary brand in India,” said Sinan Ozkok, president, Nissan Motor India.
The Nissan Magnite is a testimony to Nissan’s global SUV DNA of relentless innovation, advanced technology, and Japanese engineering. It features latest technology as a part of Nissan Intelligent Mobility (NIM), the company’s vision as to how vehicles are powered, driven, and integrated into society, a press statement said.
Designed in Japan, keeping in mind the requirements and aspirations of the Indian customers, the all-new Nissan Magnite comes with a number of first-in-class and best-in-segment features that provides consumers with a differentiated, innovative, and accessible ownership experience, the statement added.