Purabi Dairy launches cattle feed supplements to augment milk productivity

West Assam Milk Producers’ Cooperative Union Ltd. (WAMUL), popularly known as Purabi Dairy, launched its range of cattle feed supplements, Purabi Pashu Pushti, on February 18 to augment milk productivity and reducing production cost for dairy farmers.

The range of cattle feed supplements shall reinforce WAMUL’s efforts in improving milk productivity of cattle and thus reduction in cost of production. Productivity improvement is identified as one of the key areas of interventions required for dairy development in Assam.

As a part of the planned product line-up, WAMUL has commenced production of area specific mineral mixture & by-pass protein meal at its cattle feed plant situated at Changsari in Kamrup district of Assam. The plants were inaugurated by Assam Cooperation minister Siddhartha Bhattacharya in presence of a host of dignitaries.

On the occasion, chairman at WAMUL management committee, Meenesh Shah highlighted that WAMUL has been promoting and propagating scientific feeding practices like Ration Balancing Programme (RBP) and breed upgradation through Artificial Insemination (AI) programme. These projects are supported & funded by Assam government through Assam Project for Agri-Business & Rural Transformation (APART) – WAMUL being the End Implementing Agency (EIA) for formal dairy Sector. Providing area-specific mineral mixture for productivity enhancement is a vital element in the feed regime, especially for productive & reproductive health of the cattle.

WAMUL is the apex dairy cooperative of Assam and one of the fastest growing indigenous dairy brands in the entire Northeast India. Approved by FSSAI, Purabi Dairy is known for its line of dairy products ranging from pasteurised & fortified pouch milk variants, plain curd, sweetened curd, ghee, lassi, paneer, cream etc.

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