Renault India announced the reaching of a significant milestone of 8 lakh customers in India.
“This milestone has been enabled by the brand’s strong product portfolio, customer centricity, network expansion, rural focus and innovative marketing initiatives,” stated a press release.
In a decade of its presence in India, Renault has made significant progress which includes a state-of-the-art manufacturing facility, a world-class technology centre, logistics and design centre in India. This strong foundation backed by its unique product strategy and pioneering customer satisfaction initiatives have been instrumental in Renault achieving this milestone of 8 lakh customers in India.
Venkatram Mamillapalle, country CEO & managing director at Renault India Operations said: “We are extremely delighted to have crossed the 8-lakh sales milestone in India. This has been a phenomenal journey and I would like to thank all our customers, dealers, suppliers, employees, manufacturing & engineering teams for their immense support and belief in the brand. Over the last few years, we have established a strong foundation in India. Together with a strong product strategy, Renault has been continuously undertaking strategic measures across all key business dimensions to offer a seamless brand ownership experience to its customers. All these have scripted Renault’s growth story in India.”
Despite the challenges faced by the industry owing to the COVID-19 pandemic and supply constraints, 2021 proved to be a remarkable year for Renault. India’s contribution to the Renault brand’s global sales has been significant, with the country among its top five global markets.
Renault Kiger launched by Renault in India in 2021 has already established itself as a smart and sporty B-SUV and has emerged as one of its volume drivers. The game-changer Renault Kwid that has recently crossed the 4-lakh sales milestone and the Renault Triber that was awarded with Global NCAP 4-Star Safety Rating continue to garner positive response in their respective segments.
These products have been designed with strong collaboration of the French and Indian teams and are a true embodiment of the ‘Make in India’ initiative. They are developed and produced in India, for the Indian customers first, before being offered to other markets globally.
Together with its strong product offensive strategy to drive volumes in India, Renault is substantially increasing its network reach in the country to ensure that customers have an unparalleled association with the brand.
“The company has exponentially grown its network adding more than 150 facilities in the last two years. Today Renault India also has a widespread presence of 530 sales and more than 530 service touchpoints, which includes 250+ Workshop On Wheels (WOW) and WOWLite locations across the country,” the releases stated.
