In a bid to further strengthen its presence in India and cater to the growing customer base, automobile company Renault India has launched its full-fledged Hindi website on July 8.
With this, Renault India becomes the first four-wheeler automotive brand to launch a bi-lingual website (English & Hindi), taking another step towards enhancing its familiarity and consumer connect with the brand, the company said in a press statement.
Offering customers language of choice as an interface, the website will enable customers who wish to access the website in Hindi, to efficiently avail information related to Renault’s entire product range and services, enabling direct access to a large portion of potential customer base adopting internet throughout the country.
“The consumption and demand for content in regional languages has increased significantly over the last few years. India has over 624 million internet user base, with more than 90% users prefer consumption of content in Hindi and regional language. Hindi and regional content consumption on the internet has witnessed a staggering 50% growth over the last year. The growing prominence of regional content and customers demand for accessing the internet in Hindi, has been a key driver for Renault to include regional outreach as an important part of its customer connect strategy,” a statement from the company said.
Renault India has significantly enhanced its digital capabilities and portfolios with online booking options and other interventions, providing the best of the services to its customers in these challenging times. In addition to demo through the Renault virtual studio, website booking facility and MYRenault App, Renault India launched the Renault Virtual Assistant (RVA) last year, offering personalized customer experience round the clock to potential buyers and existing customers.
“As part of the customer connect strategy to further strengthen the regional reach, RVA, currently in English, will be available in three regional languages including Hindi, Marathi and Tamil by the end of July,” the statement added.
In the past one-year, Renault India been aggressively pursuing with an innovative and comprehensive strategy to amplify and grow our presence in smaller towns and cities including rural markets.