Automobile major, Renault, on Wednesday launched its compact multi-purpose vehicle (MPV) Triber in India, priced between ₹4.95 lakh and ₹6.49 lakh. The seven-seater Triber, which is less than 4 metres in length and is powered by a 1-litre petrol engine, is the second model from the company after Kwid which has been specifically designed and developed for the Indian market.
Triber, which comes equipped with various features including four airbags and flexi-seating arrangement, would bridge the gap between Kwid and company’s other SUV offerings like Duster and Captur, said Renault India Operations Country CEO and MD Venkatram Mamillapallehe.
“With the launch of Renault Triber today, we will enter the largest and the fastest growing segment of the Indian automobile market. Renault Triber will reinvent the game in terms of space and modularity, targeted at a wide set of customers across segments, led by the B-segment. With its attractive pricing, Renault Triber is the perfect fit for Indian customers, who place a high premium on value proposition, in a car purchase decision. We foresee Renault Triber to be a key part of our expansion plans in India, as we look forward to growing the Renault brand in this diverse and exciting automotive market,” said Venkatram Mamillapalle, Country CEO & Managing Director, Renault India Operations.
Renault Triber is part of Renault’s product offensive strategy, which is developed keeping in mind the mid-term objective of doubling the sales volume to 200,000 units annually in India. Renault’s product strategy is backed by its widespread network of over 350 sales and 264 service facilities across the country, offering outstanding sales and service quality. Renault aims to double its network reach by the mid-term.
Renault also has a robust strategy to build its presence in rural markets, which offers significant growth potential. This is a new avenue that Renault is aggressively pursuing with an innovative and comprehensive strategy. In September, Renault will kick-start an activity targeting 330 rural towns across 18 states that will be completed this year. Furthermore, Renault’s dealership teams have recruited specialized sales consultants to reach out to unrepresented rural markets.