(L-R) Babul Boro, Abhijit Singha, Jessica Marbaniang and Bobby Singh at the press conference by Mega Entertainement

The grand finale of Sunsilk Mega Miss North East and Fair & Lovely Men Mega Mister North East 2016 was announced by Mega Entertainment at a press conference held at Reliance Trends, Lachit Nagar on Tuesday, June 14. Mega Entertainment, Northeast’s largest fashion and pageant event organizer, announced that the grand finale of Mega Mister North East will be held on June 18 from 7 pm onwards at ITA Cultural Complex. The same venue will host the Grand Finale of Mega Miss North East next day.

The finalists have been chosen through a series of auditions held at Itanagar, Dibrugarh, Shillong, Silchar, Agartala, Imphal and Guwahati last month. Through these auditions, the pageant organizers have shortlisted 49 women, who will vie for the coveted title of Sunsilk Mega Miss North East. Also, 44 men will compete to win the title of Fair & Lovely Men Mega Mister North East. The two events are inspired by fashionpreneur Abhijit Singha.

Mega Miss North East, celebrating its 14th edition, will feature some of the most beautiful young women of the Northeast. Popular radio jockey from 93.5 RED FM RJ Nabish, will be hosting the pageant. Supported by Reliance Trends, Radisson Blu, Vodafone U and State Bank of India, the strong competition will see contestants judged in three categories: traditional wear, evening gown presentation and personality interview. Sunsilk Mega Miss North East 2015, Jessica Marbaniang, will crown the winner at the conclusion of the pageant.

The press meet was addressed by Abhijit Singha, founder of Mega Entertainment and managing director of the two pageants. He said, “Over the last few years, Sunsilk Mega Miss North East and Fair & Lovely Men Mega Mister North East have evolved dramatically to become the leading pageants of the northeastern region. Our responsibility does not culminate with mere crowning of the winners. Our actual mission is to give our winners an international platform from where their dreams can take flight. This year, with the support of ICSI, our winners will get an opportunity to travel across the South East Asian countries, thus giving them an opportunity to study the myriad cultures of the different countries.”

“Also, as in our  previous years, the winner of Sunsilk Mega Miss North East will get an opportunity to walk on the ramp of Lakmé Fashion Week for Reliance Trends, another feat that even well established models rarely achieve”, he added.

Contestants during auditions for Sunsilk Mega Miss North East 2016 in Guwahati
Contestants during auditions for Sunsilk Mega Miss North East 2016 in Guwahati

Also present on the occasion were Mega Mr North East 2015 Babul Boro, Mega Miss North East 2015 Jessica Marbaniang and member of Mega Entertainment Bobby Singh. The pageant winners of last year shared their experiences of winning the title and how it has changed their lives.

Mega Mister North East, supported by Reliance Trends, Radisson Blu, Vodafone U, Axe Signature and State Bank of India, is now celebrating its 7th edition. During the competition, the contestants will be judged in four categories: traditional wear, black suit presentation, Reliance Trends collection and personality interview as they vie to become the “most desirable man of Northeast”. Fair & Lovely Men Mega Mister North East 2015, Babul Boro, will coronate the winner at the conclusion of the pageant.

Prizes

The Sunsilk Mega Miss North East 2016 prize package includes: cash prize of Rs 50000, gifts from pageant sponsors, opportunity to become the face of Sunsilk’s print and outdoor campaigns and an opportunity to walk the biggest fashion event of the country Lakmé Fashion Week for Reliance Trends in Mumbai. The Fair & Lovely Men Mega Mister North East 2016 prize package includes: cash prize of Rs. 50,000, gifts from pageant sponsors, opportunity to become a showstopper during North East Fashion Weekend.

Besides, winners of both the pageants will win travel opportunities in South East Asian countries with ICSI, professional representation by Mega Entertainment, portfolio shoot by Rahul’s Spectrum, public relations and reputation management for one year by Life’s Purple, a Guwahati-based PR and reputation management company. The winners will also be offered a professional grooming session, which would guide them further on how to carry themselves forward in the professional sphere. Moreover, the winners also get the opportunity to walk the ramp in various national and international shows.

 

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