Focussing on development and promotion of tourism in the Northeast, the Ministry of Tourism under the Swadesh Darshan and PRASHAD Schemes has sanctioned 18 projects covering all the Northeast states for Rs 1456 crore.
“The Ministry of Tourism undertakes various activities for the promotion of Northeast region of the country as a tourist destination. These activities include: Release of television campaigns on Doordarshan and private channels in the country, production of publicity material, creatives and television commercials/promotional films on the region,” Minister of State (in-charge) of Culture and Tourism, Prahlad Singh Patel said in a written reply in the Lok Sabha on December 3.
The Northeast region is the theme of the India Pavilion set up by the Ministry at the South Asia Travel and Tourism Exchange (SATTE) in which the ministry participates annually. Complimentary space is provided to the Northeast states for their participation in the India Pavilion set up by the ministry at major international travel fairs and exhibitions. The ministry organizes an annual International Tourism Mart in the Northeast region with the objective of highlighting the tourism potential of the region.
The projects under the Swadesh Darshan and PRASHAD schemes are identified for development in consultation with the state governments / union territory administrations and are sanctioned subject to availability of funds, submission of suitable detailed project reports, adherence to scheme guidelines and utilization of funds released earlier.
The ministry has also identified Kaziranga as one of the 17 sites for development in the country under the Development of Iconic Tourist site scheme.