Aakash Educational Services Limited has announced the appointment of cricketer Yuvraj Singh as its brand ambassador.
The cricketer has come on board to help promote the company and its various brands including Aakash Institute, Aakash IIT-JEE, Aakash Digital and Meritnation.
As the face of Aakash, Yuvraj Singh will lead the brand’s latest omni-channel ‘Success is Waiting’ campaign for Aakash Digital.
The ‘Success is Waiting’ campaign, conceptualised in partnership with Cheil India, the creative agency of AESL, will be for students re-appearing for medical and engineering entrance examinations. It intends to inspire such students to give it another shot and will be visible through the digital medium.
“Yuvraj was the ideal fit to drive home the message effectively as the company needed an inspiring comeback story of a sportsperson, with the core messaging of ‘come back stronger’. With cricket being the most widely followed sports in the country, the communication has been designed around the comeback story of Yuvraj Singh,” a statement from the company said.
Commenting on the collaboration with Yuvraj Singh, Aakash Chaudhry, director and CEO of Aakash Educational Services Limited said: “We are pleased to make Yuvraj Singh a part of the Aakash family. We believe that every student gives their best shot during these critical examinations but we also acknowledge the fact that one does not taste success every time. We want to make the students understand that we not only stand with them in their struggle but also understand their weaknesses and are ready to work on them with the support of the aspirants.”
“I connect with Aakash as they train students to never give up and offer a helping hand to them in cracking such tough entrance exams. The theme of the film too in a way mirrors the journey of my life. I have faced many ups and downs. Through the film I want to tell the students that when the world calls you a failure, you call yourself a success. Find a coach who will have more faith in you than he would have in himself. And I assure you that once that happens, there is no looking back,” cricketer Yuvraj Singh was quoted as saying in a press release.