Leading sportswear brand Adidas has announced its partnership with Premier League football club Arsenal with the launch of a fresh new home kit for the 2019-20 season.
The all-new kit design features a classic all-over red body, complimented by popping white sleeves and contrasting collar. The white high collar design is adorned with a central red stripe and black trimming. This design is repeated on both sleeves and the distinctive three stripes run across the shoulder in a bright white.
The 2019-20 home kit kicks off the brand-new partnership between Adidas and Arsenal, which aims to elevate the club both on and off the field.
“Arsenal has always had a unique culture that has seen them at the forefront of innovation, redefining the game, while staying true to their core values. We’re excited to be a part of that and, of course, delivering iconic kits that Arsenal fans love,” Adidas Football General Manager Nick Craggs said.
Managing Director of Arsenal, Vinai Venkatesham, said, “Adidas’ core values mirror ours, they are progressive and innovative and their bold ambitions for the club and the partnership are aligned with our own. We are excited to have adidas by our side as we continue to develop and push boundaries together both on and off the field, the Arsenal way.”
“The partnership with Arsenal FC is a statement of intent and strengthens our position as the leading sports brand. Adidas and Arsenal have a rich and successful history, and we are excited to write a new and successful chapter with the club. We are bringing back the history as an inspiration in our jersey design which the fans would love,” said Manish Sapra, Senior Marketing Director, Adidas India.
Arsenal has a substantial fan base in India and is second only to Manchester United in terms of the fan following. The club has a global fan base, consisting of 37 million Facebook followers, 14.5 million twitter followers, and 14.4 million followers on Instagram.
To give Arsenal fans in India, a reason to celebrate, Adidas India will also launch a special consumer promo, wherein two lucky Arsenal Fans shall get a chance to fly to the Emirates Stadium to watch a Premier League Game.