Logistics service provider, Blue Dart, has announced a “Rakhi Express” offer allowing individuals to connect with their loved ones during the Raksha Bandhan festival. The offer also provides a special discount to all COVID-19 warriors.
“Customers sending their Rakhi shipments are offered a special discounted price. Blue Dart understands that loved ones sometimes may reside abroad and therefore, for all international Rakhi shipments, customers can avail a discount of up to 50% on basic freight for various shipments. The offer is available till August 23,” said a statement from the company.
The logistics provider is also organizing a ‘slogan contest’ at its outlets exclusively for customers booking domestic Rakhi shipments.
Speaking on the offer, Ketan Kulkarni, CMO and head – business development at Blue Dart, said: “The world continues to fight its battle against COVID-19 and its many emerging variants. This year too, the nation will celebrate the festive occasion of Raksha Bandhan with strict social distancing norms. During this challenging time, Blue Dart, stands true to its foundation pillar of customer centricity and continues to go the extra mile to bring its customers and their loved ones, closer together, even if they are miles apart.”
“We understand the importance and the meaning behind sending a Rakhi shipment/gift and therefore whether the shipment contains a Rakhi and a note or it contains a large gift, we will ensure it reaches your loved ones in perfect condition and well within time,” Kulkarni added.