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News & Information From Northeast India

Kwality launches range of breakfast cereals

Kwality, one of the leading manufacturers of masalas and instant mixes on July 26 launched a wide range of healthy and delicious breakfast cereals. A combination of wholegrain and multigrain, the range of cereals offers a variety of breakfast choices for all Indian families.

“For over 20 years Pagariya Foods has been present in Indian kitchens through masalas, instant mixes, and a wide range of breakfast cereals. The breakfast cereals come in three categories. The adult range has corn flakes, corn flakes almond honey, corn flakes honey, corn flakes strawberry,” a company statement said.

Under the health range, the company offers ragi flakes, muesli crunchy, muesli mixed fruit, muesli fruit n nuts, oats and wheat porridge. For children, the company offers a special range: choco flakes, choco fills, strawberry fills, vanilla fills and fruit rings. Each of these is a combination of various grains like wheat, ragi and oats that come in unique flavors and has been specially created keeping in mind the Indian palate.

“Today the size of breakfast cereals in India is Rs 2500 crore and growing at a CAGR of 27-28%. By 2020 the turnover will touch Rs 4000 crore. Company is aiming to grow by over 100%+ in next few years and become one of the top 5 breakfast cereal company in India,” the statement further said.

In addition to the new cereals, Kwality has also repackaged their entire range of breakfast cereals. With this launch, the company became the second brand to have widest range of cereals in India.

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