Shyam Steel ropes in Lovlina Borgohain, Manpreet Singh as brand ambassadors

Shyam Steel, one of leading producers and manufacturers of TMT bars, has appointed Tokyo Olympics medallists Lovlina Borgohain and Manpreet Singh as their brand ambassadors.

Aligned with the mission of “Maksad Toh India Ko Banana Hai”, these appointments highlight Shyam Steel’s philosophy to support the development of overall sports culture and infrastructure, which resonates with the company’s larger goal of building India.

As a part of the association, Lovlina and Manpreet will be included in the company’s print and digital campaigns pan India.

Commenting on the association, Lalit Beriwala, director at Shyam Steel said: “We are proud to welcome Lovlina and Manpreet into our Shyam Steel family. Their journeys are epitomes of perseverance, strength and determination, which are also affiliated with our core brand philosophy. We are optimistic that their personas will surely create a positive impact on the brand ‘Shyam Steel, reinforcing the values that the brand stands for.”

Lovlina and Manpreet has enthralled billions of Indians through their performance in Tokyo Olympics 2020. Lovlina won the bronze medal in boxing welterweight division, becoming only the third Indian boxer to win a medal in the Olympics.

Manpreet led the Indian Men’s Hockey team to a historic bronze medal at the Tokyo Olympics 2020. His exemplified leadership and performance was one of the key reasons India finished in the podium after a long wait of 40 years.

Commenting on the association, Lovlina Borgohain said: “I am happy to join hands with Shyam Steel. This association is a special one and I look forward to a long and fulfilling partnership.”

On his association, Manpreet Singh said: “Thank you Shyam Steel for onboarding me to be part of your family. Through this association I look forward to strengthening the brand values, those the brand represents.”

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The News Mill is a Guwahati-based digital media with focus on content from across Northeast India and beyond. We can be reached through editor@thenewsmill.com

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