(L-R) MD & CEO at Mercedes-Benz Roland Folger and managing partner at Axom Motors Sanjive Narain inaugurating the new dealership in Guwahati

India’s largest luxury car manufacturer, Mercedes-Benz on November 7, made a key move in its network expansion strategy, by inaugurating its first ever dealership in Guwahati, an important emerging market. The inauguration of the state-of-the-art 3S dealership, Axom Motors, will enable Mercedes-Benz to effectively tap the growing luxury market potential of the Northeast market. Located on NH37 near Sarusajai, the 3S facility was inaugurated by managing director & CEO, Mercedes-Benz India Roland Folger and managing partner at Axom Motors Sanjive Narain.

Speaking on the occasion, Roland Folger said, “Guwahati remains the commercial hub of the entire Northeast, which is gradually emerging as a potential luxury car market. Our burgeoning customer base in this region has convinced us that it is the right time for Mercedes-Benz to expand its presence in the Northeast. We are glad to find the right partner in Axom Motors, who shares Mercedes-Benz’s philosophy of ‘The Best or Nothing’ and have invested in the brand by creating this world-class 3S dealership, which is a new benchmark in the market segment. I am confident that Axom Motors will ensure owning a Mercedes-Benz becomes a memorable experience for our elite customers in and around Guwahati.”

Roland Folger further elaborated, “Our network expansion follows our ‘Go to Customer’ approach, which remains an integral part of our growth strategy and continued success in the Indian market. The inauguration of Axom Motors underlines the success of this strategy and we are confident of providing a hassle free vehicle ownership experience to our patrons across Northeast. Axom Motors will also drive immense value to our customers in terms of providing service excellence, in the entire Northeast region. Mercedes-Benz’s service excellence with cutting edge innovations is fast becoming a key differentiator in the industry. With Axom Motors Guwahati, we further amplify our unmatched network reach to 88 outlets in 41 cities across India, the most comprehensive for a luxury car brand in India.”

Axom Motors is spread in an area of 36,000 sq. ft., making it the largest one-stop destination for luxury car enthusiasts in the entire Northeast region. It is located on the national highway at NH 37, Sarusajai, Guwahati – 781040. Axom Motors will have 6 service bays where maintenance and repairs of all Mercedes-Benz cars will be possible. There will be 46 professionals who will render their services at the showroom. Axom Motors has put together a team, which will give their best for those who deserve the best. The staff is trained in superior quality repair work and Mercedes-Benz values of PRIDE (Passion, Respect, Integrity, Discipline and Excellence) in business dealings with customers.

Managing partner at Axom Motors Sanjive Narain commented, “It is Axom Motors’ privilege to represent the iconic Mercedes-Benz brand for the first time in North East India. The brand has an enviable legacy and it has enthralled the car enthusiasts across the globe for over130 years. Today, we are embarking upon a long journey with Mercedes-Benz in the Indian market and we are very confident of a successful journey in this emerging market. It is our promise to provide an experience of a lifetime that will ensure that our valued customers enjoy a seamless ownership for their precious Mercedes-Benz.”

The inauguration of Axom Motors will see Mercedes-Benz expanding its footprint with outlets across 41cities in the country. Mercedes-Benz India continues to be the market leader in the luxury segment in India and has the most comprehensive network reach for any luxury car maker in India. The network expansion is well-strategized bringing the company closer to the established customers, potential patrons as well as offering all visitors the opulence of the Mercedes-Benz world.

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