In what would be music to the ears of Indian football lovers, the FIFA Under-17 World Cup Official Apparel has been launched across the country on Tuesday.
The collection is priced affordably between Rs 399 and Rs 999, featuring 30 styles and 90 variants in five sizes.
The FIFA U-17 World Cup Official Merchandise is available across online and offline retail and is being sold through large format stores like Globus, Shoppers Stop and Central, as well as online portals like Myntra and Jabong.
The merchandise will also be available at all the stadiums in all the six host cities where the World Cup matches are taking place across all the 52 games.
“A World Cup is all about colour and pageantry. We are delighted that Indian football fans have an opportunity to buy and wear affordable Official World Cup Merchandise and can access it both online and on the ground,” said Joy Bhattacharjya, project director of the local organising committee.
The entire range has been manufactured by Alcis Sports, who is the exclusive rights holder to manufacture and distribute merchandise on behalf of FIFA in the Indian subcontinent, and the fanwear will also be available on the company’s e-commerce platform www.alcissports.com.
“It is indeed a great moment for everyone in India that the country is playing host to a big tournament like the FIFA U-17 World Cup. We are proud of not only being a part of the mega event but getting a chance to engage with the passionate football fans of the country through the official fanwear for the tournament. We have designed the FIFA U-17 World Cup to enable the fans to live the spirit of football through this gear”, said Roshan Baid, managing director of Alcis Sports.
The U17 World Cup is the first ever FIFA event in the country.