Individuals, groups and organizations often reach out to a new government leader to welcome them to office. Called a ‘courtesy visit’ in PR parlance, these visits may lead to nothing other than the fact that the new leader gets a hang of the new-found position and settles in.
With the change of reigns in Assam after the assembly polls, the state’s new chief minister Himanta Biswa Sarma used his sharp skills to ‘gamify’ these ‘courtesy visits’ into something very meaningful.
Sarma, who himself started his tenure with ‘courtesy visits’ to a number of top media organizations based in Guwahati, also came up with a “vaccine donation drive” which is going to help the government.
In a smart move, CM Sarma has initiated a donation drive for procuring COVID-19 vaccines which is going to help the state fight the pandemic.
The chief minister, who has been called a modern-day Chanakya of the Northeast, recently asked fellow citizens to donate to the Chief Minister’s Relief Fund so that they too can ‘take pride’ in the fact that they helped the government in procuring vaccines.
Within days of his clarion call, the Chief Minister’s Office is now busy collecting cheques from various organizations, groups and individuals.
Simply put: Everyone wanted to meet the new boss. He just gamified it with the donation drive.
Sarma, in a press conference in Guwahati, had said that the state government is not in a financial crisis and will be able to fund the Rs 700-800 crore vaccination drive. “When the state government can increase its stake in Numaligarh Refinery Limited by investing Rs 2000 crore, we can surely provide funds for the vaccination drive. Through this donation drive, we just want to give you the opportunity to feel good about yourself that you too contributed for someone’s vaccination,” Sarma had said.
He added that through the donation drive, the state expects a total collection of not more than Rs 100-120 crore and the rest anyhow will be borne by the government.
Without any delay, right after the press conference, the chief minister allocated Rs 50 crore from the Chief Minister’s Relief Fund to the Assam Arogya Nidhi for procuring vaccines. Later, Sarma donated Rs 3 lakh from his own account to the relief fund as well.
CM @himantabiswa presented a cheque of Rs 50 crore from CMRF to Health Minister @keshab_mahanta as contribution towards #AssamArogyaNidhi. The CM urged the people to turn vaccination drive into a 'mass movement' through donations. 2/4 pic.twitter.com/aC7keiahe7
— Chief Minister Assam (@CMOfficeAssam) May 20, 2021
Assam government is providing free COVID-19 vaccination to the people belonging to the 18-44 years age group. The state is bearing the cost of vaccination of these citizens. The central government is providing free vaccines for the 45+ category. Vaccination programme for under 18 is yet to be approved.
Hon @TransportAssam Minister @cmpatowary alongwith @assam_state chairperson @ashokkbhattarai and other senior officers today handed over a cheque of Rs. 10 lakh to CM @himantabiswa as contribution towards CMRF to boost the #COVID vaccination campaign. pic.twitter.com/XjIx99lre8
— Chief Minister Assam (@CMOfficeAssam) May 22, 2021
Bidya Biswas and Ankeet Kashayp today met CM @himantabiswa and donated Rs 50000 to CMRF for vaccine purchase. Thanking them, the CM expressed gratitude for the contributions towards the people's movement. pic.twitter.com/cIow2d6APq
— Chief Minister Assam (@CMOfficeAssam) May 22, 2021
CMD @PragNews @sanjive_narain today called on CM @himantabiswa and contributed Rs. 12 lakh to CMRF for procurement of 2000 #COVID vaccines. Thanking him for the commendable move, the CM asserted such contributions would boost the campaign against the pandemic. pic.twitter.com/38hReihWGf
— Chief Minister Assam (@CMOfficeAssam) May 21, 2021
A delegation of Assam State Commission for Protection of Child Rights led by Chairperson @DrSunitaChang today called on CM @himantabiswa and donated Rs 50,000 towards CMRF for #Covid vaccine procurement. The CM thanked them for the contribution. pic.twitter.com/wKOJBZxLQC
— Chief Minister Assam (@CMOfficeAssam) May 21, 2021
Director @Ayursundra_Hosp Dr Abhijeet Hazarika, CEO Manoj Kr. Deka today met CM @himantabiswa and contributed Rs 2,01,000 towards CMRF for #Covid vaccine procurement. While thanking them, the CM said these contributions would turn vaccination drive into #janandolan'. pic.twitter.com/A8Pr9eoZhB
— Chief Minister Assam (@CMOfficeAssam) May 21, 2021
Dr.Dhrubajyoti Sarma and Smti Rekha Sarma, proprietor of Daffodil Nursery called on CM @himantabiswa and handed over a cheque worth Rs.4 lakh as contribution towards CMRF. The CM thanked them while asserting that the donation would boost the #COVID vaccination drive in the State. pic.twitter.com/Qv7qya1tRn
— Chief Minister Assam (@CMOfficeAssam) May 21, 2021
Sri Shankar Gohain, Editor, Dainandin Barta today met CM @himantabiswa and contributed Rs 50,001 towards CMRF for #Covid vaccination campaign. While appreciating the gesture, the CM said that these contributions would turn vaccination drive into a mass movement. pic.twitter.com/WBNnL9Ra0e
— Chief Minister Assam (@CMOfficeAssam) May 21, 2021
MLA Ranjit Dutta yesterday donated Rs 1 lakh from his salary and 2 lakh from his Gangmou Tea Co to CMRF. A total Rs 10,84,000 from Nameri Const, Samiran Infra, Samiran Tea, Kaziranga tea, Kaziranga Enterprise, Behali tea was also presented by him. pic.twitter.com/kPDnQyx7NW
— Chief Minister Assam (@CMOfficeAssam) May 22, 2021
Advocate General of Assam @lonsaikia today met CM @himantabiswa and donated Rs 1 lakh to CMRF for vaccine purchase. The CM thanked him and said it would be a great boost to the #Covid vaccination drive and make it a #janandolan. pic.twitter.com/VmpKOLcnsh
— Chief Minister Assam (@CMOfficeAssam) May 22, 2021
Representatives of @MyDalmiaCement @DalmiaBharat met CM @himantabiswa and pledged their commitment to install an Oxygen generation plant of 30 Mtr Cube/per hr capacity at Hojai Govt. Hospital. The CM thanked them for the gesture and termed it true example of social responsibility pic.twitter.com/dHmddBCY12
— Chief Minister Assam (@CMOfficeAssam) May 22, 2021
Sri Arup Barpujary, proprietor, ABC Engineering today called on CM @himantabiswa and donated Rs. 51,000 towards CMRF. CM thanked the gesture saying the move would greatly help #COVID vaccination campaign pic.twitter.com/r26ykDrBo3
— Chief Minister Assam (@CMOfficeAssam) May 22, 2021
President AAAPTA and Chairman, MJI Group @IslamJehir called on @himantabiswa today and donated Rs 50,000 to CMRF. While appreciating the contribution, the CM said that these contributions would turn vaccination drive into a #massmovement. pic.twitter.com/E0Jajd8M6y
— Chief Minister Assam (@CMOfficeAssam) May 22, 2021
Directors of #DynaRoofPvtLtd Sarat Jain and Sushil Jain today met CM @himantabiswa and contributed Rs. 12 lakh towards CMRF for #COVID vaccination campaign. While thanking them for the donation, the CM said that these contributions would greatly boost the fight against #COVID. pic.twitter.com/pEfYbR4clR
— Chief Minister Assam (@CMOfficeAssam) May 22, 2021
CM @himantabiswa held a meeting today with reps of Assam Tea Tribes Students Association (ATTSA). Increased #Covid vaccination & testing in tea gardens, medical seats for tea tribe students, wage increase came up for discussion. ATTSA also donated Rs 50000 to CM Relief Fund. pic.twitter.com/WJDXQ96PVq
— Chief Minister Assam (@CMOfficeAssam) May 22, 2021
Proprietor of #PushpakAirTravels & Assam Natural Tea products Vishal Agarwal called on CM @himantabiswa today and contributed Rs. 6 lakh towards CMRF. While appreciating the gesture, CM said the donation would strengthen #COVID vaccination campaign. pic.twitter.com/0895kRUkDU
— Chief Minister Assam (@CMOfficeAssam) May 22, 2021