UK-based Swiss Traffalgaar announces entry in India with first hotel at Nashik

UK-based Swiss Traffalgaar Luxury Hotels (STLH) entered the Indian market and is in the advanced stages of finalising the launch of its new hotel in Nashik.

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The first hotel will be located in Nashik at a strategic location and close to popular tourist destinations and on the arterial route. Existing property in Nashik was taken over and upgraded as a part of the entry strategy. STLH will provide world-class facilities by way of banquets, rooms, a club, and a café.

Commenting on the development, Ashwani Bhardwaj, general manager, Swiss Traffalgaar Luxury Hotels said: “The hotel is currently in the process of deploying global best practices and is in advanced stages of finalisation to the launch. The staff has been handpicked from India’s finest hospitality schools. Our strategic location, a pleasant and soothing ambience, lush green lawns combined with a well-trained team will translate to a world class customer experience. The hotel has an additional capacity to scale up and add another 100+ rooms based on the initial response.”

Digesh Singh, executive director at Swiss Traffalgaar Luxury Hotels said: “We are excited to get a set of global luxury brands in India. This property is designed by Raja Audrey who has conceptualised India’s finest luxury hotels & resorts such as JW Marriott juhu Mumbai, Hotels Centaur in Mumbai & Delhi. Our group has already invested Rs 15 crore for upgrading the facility and we have earmarked an additional investment of Rs 100 crore for future expansion plans in India which includes a five golf course resort near a wildlife sanctuary. STLH plans to own and operate hotels and resorts in South Asia, South East, and the Middle East and plans to develop its hospitality label Swiss Traffalgaar Hotel.”

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STLH comprises 12 acres of the green lawns, which can accommodate up to 10,000 guests for any family function or corporate events. There are nine exotic settings – indoors and outdoors across the hotel. A large pool surrounding a green island is one of its kind in this part of Nashik.

The hotel has 100+ luxury rooms, and each room offers a garden-facing or pool-facing view and is spacious with ergonomically designed beds to provide the ultimate comfort and luxury.

STIL has opened a café with a promise to offer global cuisine to its residents and local people of Nashik. The management has hired chefs from internationally acclaimed hospitality institutes trained to deliver quick service to meet customers’ needs during their dining experience. The cafe offers a variety of dishes ranging from Asian, European, South and North Indian traditional cuisines.

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