As a business owner, there is one thing you should always prioritize, making a name for your brand. Branding is important and we cannot emphasize it more. Consumers give a lot of importance to which brands they buy products from. In fact, today’s consumers are very picky; for them, brands matter.
Whether it is a simple chocolate bar or a wireless router, consumers would prefer to buy a chocolate bar from Cadbury or a wireless router from D-Link than from any other brand. Even if these costs a bit more than an average brand, consumers would still pay the premium price for these.
Why? Because over time famous brands create a perception of quality, consistency, and trust linked to their products. For consumers these brands are more than products and services, their emotions are associated with the quality of these brands.
If you are a business owner who hasn’t yet realized the importance of branding and created a reputation of quality and trust for your brand, you are missing out on major sales. Branding helps to create a loyal customer base who always sticks to a brand and buys more. If you are still wondering why brands matter to consumers, the points below will clarify things for you:
Give peace of mind
People like getting the feeling of comfort, satisfaction, and happiness in their lives. One of the ways by which people can get these aforementioned feelings is by buying products from their favorite brands. If people use a product for a certain period and consistently deliver a positive experience with no compromise on product quality, they start to trust that product and ultimately that brand. So, the next time when they have to buy something, they buy products from that specific brand which provides them peace of mind that the products that they have bought are of top quality and trustworthy.
Save time
There is no doubt about it, brands help people to save time. Once a brand has established a reputation for itself, people needn’t research different brands offering a product. This saves decision-making time as people have already made up their minds about buying products from a particular brand only. For instance, Apple has made a name for itself as a trustworthy brand due to which people don’t even search about other brands, they just straight up buy Apple products. Similarly, TP-Link has also made a name for itself in the wireless router market for producing feature-studded wireless routers.
Provide product safety
Generally, people tend to stick to the safest route and avoid risks because they don’t want to get disappointed or waste their resources on something useless. Imagine you go to a new, unexplored city and you have to eat something. Would you rather eat at a local, unknown restaurant or eat at a famous fast-food restaurant like KFC or McDonald’s? Most people would go with the latter because they know that it is the safest choice and they couldn’t go wrong with them. When brands establish a name for themselves, consumers start to trust them because they know that brands will offer them safety and they won’t have to be disappointed.
Reflect their personality
The brands that we use also reflect our personality and who we are. The smartphone we own, the car we drive, the shoes that we wear, the watch we wear, etc all these things give a reflection of who we are. For instance, If you are using an Apple smartphone, it will give a different perception of your personality than if you were using an Android. Similarly, if you are wearing a Rolex instead of a local brand, it will reflect your personality and also build a self-perception in your mind. Sometimes, people become so emotionally attached to the brands they use that they make them a part of their personality.
Give consumers a reason to share
Brands also matter to consumers because it gives them a reason to share. When we are using a product or service of a renowned brand, whether it is a book, a meal, or a marketing service, we like to share our experience with that brand. If the experience is good, we become brand advocates and want to tell others about positive experiences. Strong and robust brands give their consumers a reason to share their “premium” experience and let the world know what makes these brands unique and different from others.
