Purabi Dairy unveiled a new plain curd in 80g cup size, as the ideal summer coolers during the ongoing heatwave.
West Assam Milk Producers’ Co-operative Union Ltd. (WAMUL), the largest dairy cooperative in Assam which runs the Purabi brand, has made these packs available in retail outlets in Guwahati and its adjoining areas.
With scorching temperatures soaring across the region, the introduction of the 80g cups of Purabi plain curd aims to provide an option for consumers to beat the heat, with its sugar-free delight. Attractively priced at Rs 15, this new product offering is easily accessible and affordable choice for everyone.
The Purabi plain curd 80g cups serves as an ideal summer cooler and also provides the added benefit of being sugar-free. This delightful offering caters to health-conscious consumers who are looking for a guilt-free indulgence during the sweltering summer days.
This new addition to Purabi’s product line will expand the brand’s reach and attract a growing base of customers. By offering smaller portion sizes, Purabi aims to tap into the evolving preferences of consumers who seek convenient and individually portioned food products. The introduction of the 80g cups of plain curd will not only provide a refreshing treat but will also create newer avenues for the dairy farmers of Assam, contributing to their growth and sustainability.
“Purabi Dairy has been committed to delivering high-quality dairy products to consumers while empowering local dairy farmers. By leveraging our expertise in dairy production and distribution, WAMUL continues to innovate and diversify its offerings to cater to the dynamic needs of the market,” said a statement from the cooperative.