Multi-lingual microblogging app Koo zooms past 1 crore downloads

India’s multi-lingual microblogging app, Koo, has crossed 1 crore downloads, registering a massive growth since its launch in March, 2020. The platform now has people from all walks of life – including some of the most prominent faces like politicians, movie stars, sportspersons, authors, journalists – sharing their updates and connecting daily with their followers, in eight languages.

The brainchild of serial entrepreneurs Aprameya Radhakrishna and Mayank Bidawatka, Koo is now available in eight languages including Assamese, Hindi, Kannada, Marathi, Tamil, Telugu, Bangla and English.

With an India-first approach to building the platform, Koo has introduced a slew of technological features that enable more Indians to engage in online conversations, empowering them to express themselves freely through the platform. Koo enables a deeper connection within the various language communities by helping find Koo users with similar interests in the same language. “It is committed to think India-first and release a number of features catering to Indians over the next few months,” a statement from the startup said.

A Koo spokesperson said: “Koo was started with a dream to create a digital platform where millions of Indians could express freely and share their thoughts in their preferred language. Since we launched in March 2020, the response has been heartening. Koo has achieved 1 crore downloads now. Our growth in the future will be at an even faster pace than what we’ve experienced in the recent past. We are both humbled and excited to pave the way for homegrown digital companies to go global as India aspires to make the ‘Aatmanirbhar Digital India’ dream a reality and unite the country through technology and languages.”

Koo has seen many prominent faces on the platform. The likes of leading actors like Anupam Kher, Tiger Shroff, Kangana Ranaut; prominent ministers and politicians like Himanta Biswa Sarma, Debabrata Saikia, Dr Jury Sharma Bordoloi, Ranoj Pegu, Nitin Gadkari, Kamal Nath, Ashok Gehlot, Yogi Adityanath, Shivraj Singh Chauhan, Supriya Sule, Piyush Goyal, Ashwini Vaishnaw, Ravi Shankar Prasad, Sanjay Singh, Y S Jagan Mohan Reddy, Basavaraj Bommai, H D Kumaraswamy, Bhupinder Singh Hooda and Chandrashekhar Azad to name a few; sportspersons like Mohammed Shami, Wriddhiman Saha, Aakash Chopra, Javagal Srinath, Saina Nehwal, Abhinav Bindra, Ravi Kumar Dahiya, Mary Kom, Lovlina Borgohain and many others.

The Ministry of Electronics and Information Technology (MEITY), Press Information Bureau (PIB), Ministry of Railways, Ministry of Health & Family Welfare, MyGov, Digital India, BSNL, India Post, National Institute of Electronics and Information Technology (NIELIT) now have a presence on Koo.

“Chief ministers of 14 Indian states, politicians from various political parties – both regional and national – and media houses are also active on Koo. The platform is now host to a plethora of government departments and individuals who use it to showcase developments and share updates with people in Indian languages,” the statement further said.

About TNM NewsDesk

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The News Mill is a Guwahati-based digital media with focus on content from across Northeast India and beyond. We can be reached through editor@thenewsmill.com

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